Elevating web experience
New brand look and website
MY ROLE
Blues
tools
Web Designer
Institution
UX/UI Design
time
2024
Project description
Blues is a leading music streaming platform aimed at independent artists and listeners seeking unique, under-the-radar tracks. As the company looked to scale, they needed a website overhaul that would enhance user experience, streamline content discovery, and increase conversion rates for premium memberships.
Challenge
The original Blues website had an outdated interface, making it difficult for users to navigate and discover new music.
Ways of working
The original Blues website had an outdated interface, making it difficult for users to navigate and discover new music.
Research & Planning
Conducted market research to identify existing scheduling challenges and user preferences. Defined target audience segments and outlined key features based on user needs and market trends.
Design & Prototyping
Collaborated with designers to create intuitive user interfaces and interactive prototypes. Iteratively refined designs based on user feedback to enhance usability and visual appeal.
Development & Implementation
Leveraged agile development methodologies to build the scheduling app from the ground up. Prioritized feature development based on user feedback and technical feasibility. Implemented AI algorithms to analyze user behavior and optimize scheduling recommendations.
Process
This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Solution
The resulting AI-powered scheduling app offers a seamless user experience, allowing individuals and businesses to effortlessly manage their schedules.